Principal Consultant

Bob Empson

Clients benefit from ideas, insights and inspiration gained from Bob’s:

  • Experience advising c.250 organisations from diverse sectors
  • Over 40 years in business
  • Work in both the boardroom and operations/field
  • Delivery in nearly c.40 countries on 6 continents
  • Extensive personal network
  • Experience of tutoring on the MBA at Warwick Business School

Bob Empson is White Maple Consulting’s founder and Principal Consultant. He has worked with over 250 UK and international organisations across the commercial, public and not-for-profit sectors. This wide client experience, working in c.40 countries on 6 continents, spans global corporations and financial institutions, professional services firms, private businesses and entrepreneurial start-ups through to government agencies and a wide variety of member organisations, NGOs and charities. As a consultant he specialises in working with clients on strategy, change, marketing/brand and organisation/management development. He is also a seasoned executive/team coach and facilitator.

Bob’s career launched in 1981 with BP Oil International in the UK and Africa. He has now been a management consultant for nearly 40 years since joining a specialist strategy/marketing consultancy in 1985. He subsequently established the strategy/marketing consulting group of a UK professional services firm before joining another leading firm to set-up and manage its management consulting practice for 10 years. He founded White Maple Consulting in 2002.

Educated at the universities of Bristol (BSc, 1981), Warwick (Warwick Business School; MBA, 2001), and Reading (Henley Business School; Professional Certificate in Coaching, 2014), Bob is a former Fellow of the UK’s Institute of Consulting and was President in 2000 of its predecessor the Institute of Management Consultancy. He has also been a Fellow of the Chartered Institute of Marketing. He was an academic tutor on the MBA programme at the highly acclaimed Warwick Business School for 10 years from 2003.

Bob was a Trustee/Director of the UK’s Stroke Association for 9 years to 2020; he acted as Vice Chair (interim), Chair of Audit/Risk Committee (interim) and as a member of Finance & General Purposes Committee. In early 2022 he was appointed Chair of the Board of Trustees of Age UK Kensington & Chelsea (a £3 million charity supporting older people in London). He was previously a non-executive director of Ascertiva Group Ltd (owned by the Electrical Safety Council, this was a c.£40 million turnover professional services business with joint ventures in the Americas and China/Asia) for 5 years until March 2011. In 2006 he co-founded and was Commercial Director of Cities in Sound Ltd, an online business which produced digital audio walking tours for European cities; he sold the enterprise in 2008. He is also involved with a specialist training business.

Bob lives in London. He is an endurance runner and coach; he has completed 25 marathons/ultra-marathons, including all six of the World Marathon Majors.

Tel: +44 (0)7789 655580

Email: bob at