Aims & Values

Aims & values


White Maple’s aims are:

  • to add significant value for clients by delivering results that enable lasting performance improvement;
  • to establish White Maple® as a trusted practice.


White Maple’s work is underpinned by five core values:

We deliver results

We aim to have a significant positive impact on client organisations by providing advice and delivering tailored solutions that enable lasting performance improvement.

We work in partnership

We work in partnership with clients, suppliers and associates. This entails developing enduring, open relationships built on mutual respect. In 2008 we won a prestigious award for building sustainable client/consultant relationships. With clients we have a “do it with you, not to you” philosophy whereby people from client organisations are closely involved in developing tailored solutions to which they are committed. We are very happy to work in teams alongside clients’ other advisers so that clients benefit from integrated advice and solutions.

We provide exceptional service

Exceptional service is driven by total commitment to achieving results for clients. We are accessible, flexible and responsive. Our enthusiasm and energy are the foundations of our service performance.

We develop people

We endeavour to provide development opportunities for client staff and associates through their engagement with us. We are committed to facilitating the continuous professional and personal development of people who work at White Maple®.

We contribute to the community

We want to make important contributions to the community by making our skills, experience and knowledge accessible to charitable and community organisations and their clients. We will give both time and financial contributions to selected charities.

White Maple® has been designated a CarbonNeutral® company. To offset greenhouse emissions and to reduce impact on the environment, trees have been planted on our behalf by The Carbon Neutral Company.

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