Markets and customers are, of course, at the core of any organisation’s strategy.
White Maple’s marketing services cover the following areas:
Comprehensive strategies for superior market performance can be developed covering market segmentation, positioning and all aspects of the marketing mix including pricing, channels, communications, service development and people.
New opportunities and potential threats can be identified when we help clients to understand current and potential markets with new insights and different perspectives. Key dynamics and trends can be identified and evaluated.
Before completing on an acquisition, merger, joint venture or strategic investment, you may require commercial due diligence. Our services include, for example; customer and market referencing; competitor analysis; identification of market drivers; trend analysis; and market sizing.
Strong brands create value for organisations and their owners. With our help you can evaluate the strength of your brand and those of your competitors. We can also develop strategies and plans for developing and delivering the brand.
We can help to identify what service quality means to those at the receiving end and then to develop your organisation’s capabilities for delivering it. Research has shown how powerful effective service recovery can be on customer perceptions and loyalty; we can help not only devise service recovery procedures but also help with developing a culture that enables staff to take the initiative.
It’s not just about customers. There are many other stakeholders that can have an influence on what your strategy should be and on your ability to execute it. We help to map and prioritise them and then develop techniques for the organisation to develop mutually beneficial relationships.
We can advise on how to develop and manage relationships with customers and other stakeholders.
We can undertake both quantitative and qualitative research and surveys to provide insights into customer and other stakeholder needs and perceptions, and also to measure market performance.
We can help to develop the organisation’s marketing function, processes and culture so that they cost effectively support strategy development and implementation.
For examples of experience please look at some case studies.
If you would like more information about our marketing services, please contact us.